Company
Brand Kochi
Concept
After graduating from Osaka University of Arts and working as a freelance artist, I found myself reminiscing about my hometown, Kochi.
During my junior high school years, when I struggled with attending school, it was the warmth of Kochi’s people and its rich natural environment that supported me.
A profound desire to "give back to Kochi someday" reawakened within me.
"That's it. I will create an artwork using the two kanji characters for Kochi."
Driven by this passion, I conceived a new design for "Kochi" through calligraphy.
The moment this artwork is truly complete—it won't be when it is simply praised as a commercial product.
Rather, it will be when these designed characters spread from Kochi across Japan and throughout the world, much like the vibrant Yosakoi festival, gently engraving themselves into people's memories.
When people hear "Kochi," they will immediately think of that remarkable prefecture.
We want to realize a future where our hometown shines brightly in every corner of the globe, together with all of you.
That, in essence, is the true artwork we are creating together.
Profile
Profile

President & CEO
Shoichi Nakajima
Born in 1993
Graduated from Osaka University of Arts in 2017. Released "Kochi Wallet" after graduation.
In 2018, "Kochi Wallet" went viral across media after being featured by celebrities.
An artist focusing on social satire and natural science themes.
Developing an original brand to engrave the word "Kochi" into the memories of people worldwide.
| 2014年 | 兵庫県生野ルートダルジャン芸術祭 アーティストインレジデンス参加 兵庫県神戸居留地ギャラリー3 出展 |
| 2015年 | 堺白鷺アートマンス 出展
Tシャツ・プリント・デザインコンテスト 学生奨励賞 受賞 |
| 2016年 | MADE IN OSAKA CM AWARD 学生部門 ラジオ優秀賞 |
| 2017年 | 大阪芸術大学芸術計画学科卒業 学芸員資格取得 |
| 2018年 | ノンスタイル石田様がSNSで「高知の財布」を取り上げ話題に ブランド高知を旗揚げ 高知さんさんテレビ「プライムこうち」出演 KUTVテレビ高知「テレっちのたまご」出演 RKC高知放送「小料理和歌子」出演 フジテレビ「めざましテレビ」出演 |
| 2022年 | 土佐和紙に映像が表示される液晶装置を発明。特許出願済。 |
History
History
2018年8月
Held the first POP-UP store at Kochi Daimaru during the Yosakoi Festival.
"Kochi Wallet" became viral following SNS post by Akira Ishida (NON STYLE).
2018年11月2日
Established Brand Kochi Co., Ltd. (Incorporation).
2019年
Produced "Kuroshio-kun" collaboration LINE stickers commissioned by Kochi Prefectural Government.
2020年
"Kochi Wallet" won the Encouragement Award at Kochi Local Industry Awards.
Conducted creative projects such as custom vehicle creation with BMW MINI Kochi.
2021年
CEO Nakajima appeared on Fuji TV variety show, promoting "Kochi Wallet" nationwide.
Cumulative sales exceeded 10,000 units, maintaining strong momentum.
Successfully developed skincare lotion for sensitive skin.
2022年
Brand Kochi's activities were recognized as "Tosa Heritage" by RKC Kochi Broadcasting.
Launched FIRST PRO cosmetics line.
Completed Kochi-pattern EV vehicle through SDGs collaboration with local enterprises.
2023年
Renewed the corporate website.
Committed to regional support (CEO Nakajima appointed committee member for youth support).
Adopted "Edible Cushioning Material" by Azechi Foods as part of SDGs regional support.
2024年
Invented Kochi-origin XR technology.
Held first pop-up event outside prefecture in Osaka, featuring limited items and AR PR.
2025年
"Edible Cushioning Material" initiative went viral on social media.
Launched "MUGEN POCKET Card" collaborating with Kochi regional mascots.
Produced XR cards for McDonald's in Kochi Prefecture.
Renewed the corporate website.
Company
Company Overview
| Company Name | Brand Kochi Co., Ltd. (Brand Kochi Co., Ltd.) |
| Founded | November 2, 2018 |
| Headquarters | 701, 4-2-33 Kitahonmachi, Kochi-shi, Kochi 780-0056 Japan |
| TEL | 050-5433-6118 |
| Representative | President & CEO Shoichi Nakajima |
| Business Activities | Planning, manufacturing, and sales of wallets, card cases, bags, apparel, cosmetics, XR cards, etc. ・ブランド高知特設ページはHere ・化粧品FIRST PRO特設ページはHere ・XRカード事業の特設ページはHere |